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Anonymised customer case

From serving Australia locally to fulfilling orders worldwide

An Australian apparel brand used its Melbourne warehouse for domestic customers, then fulfilled the United States, Japan, Singapore, Europe and China from Shanghai.

An order is one fulfilled shipment in the measurement period. Published results are limited to verified and authorised order volume, markets and fulfilment model. Customer identity, store details, costs and internal transit metrics remain confidential.

Measurement period: October 2025–September 2026. Sample: 16,042 fulfilled orders. Data source: ShopRest order and carrier-event records.

Customer situation

An Australian apparel brand used its Melbourne warehouse to serve domestic customers. To expand into the United States, Japan, Singapore, Europe and China, the brand needed an international fulfilment model without placing inventory in every new market.

Fulfilment model

Australian orders

Melbourne warehouse → Local delivery → Australian customers

Orders outside Australia

Shanghai warehouse → Market-specific tracked lines → Global customers

Melbourne inventory continues to serve Australian customers. ShopRest’s Shanghai operation fulfils demand outside Australia through US, Australia, Japan and dedicated apparel shipping products. Inventory, routes, tracking and exceptions are managed through one operating platform.

Results

Cumulative orders fulfilled16,042
Destination coverageAustralia, United States, Japan, Singapore, Europe and China
Fulfilment modelMelbourne local fulfilment + Shanghai international fulfilment

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